What is “Akrasia”? I Bet It’s Part of Your Life…

What a great read! Akrasia is something all social entrepreneurs face at times. Thanks for the tips!!

The Little Black Book of Business

It’s not too often that I come across a nifty word online, but this week I did.

Akrasia: The paradox of wanting to do something beneficial, but failing to do it.

The word/concept spoke to me as we enter the New Year, and it helped me name WHY I don’t do what I know I should be doing.

So why do we wait to do things that can help us?

Because – for most situations – the results aren’t instantaneous.

Our Achilles’ heel is living in an “everything NOW culture.”

We can push an app button and find local restaurants NOW.
We are told we can take a diet pill and get results NOW.
We can enter info online and get approved for a credit card NOW.

However, to embrace some beneficial changes, we need to let go of NOW and accept the concept of LATER.

We need to invest in our…

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